Home FAQs

Where do I go for help with the Nareit brand guidelines?

If you have questions regarding Nareit brand guidelines, we encourage you to email or call Nareit Senior Creative Director Wes Kirk at wkirk@nareit.com or 202-739-9421.

How can I get a sign made with the Nareit logo?

Signs and collateral materials should not be developed and produced without working with Nareit's Communications staff. Please contact Nareit Senior Creative Director at Wes Kirk at wkirk@nareit.com or 202-739-9421 for more information.

What is spot color?

In spot-color printing, a color is produced using one ink of that color. In four-color process printing (also known as CMYK printing), a color is created with combinations of very small dots in inks of four basic colors: cyan, magenta, yellow and black. The correct combination of dots creates the illusion of one color to the viewer’s eye. Spot color may be more expensive, but it creates truer, more vivid color and will result in better quality reproduction of small type and thin rules. The Nareit color palette can be printed using either four-color process or the spot inks of the PANTONE Color Matching System.

Which editorial stylebook should my proofreader reference?

In spot-color printing, a color is produced using one ink of that color. In four-color process printing (also known as CMYK printing), a color is created with combinations of very small dots in inks of four basic colors: cyan, magenta, yellow and black. The correct combination of dots creates the illusion of one color to the viewer’s eye. Spot color may be more expensive, but it creates truer, more vivid color and will result in better quality reproduction of small type and thin rules. The Nareit color palette can be printed using either four-color process or the spot inks of the PANTONE Color Matching System.

What if I’m not sure I’ve followed the brand guidelines correctly?

If you need further advice, contact Nareit Senior Creative Director Wes Kirk at wkirk@nareit.com or 202-739-9421.

Is there a way to adapt an existing PowerPoint presentation to the Nareit look?

Although challenging, it is possible to adapt and existing PowerPoint presentation to the NAREIT look. However, it is highly recommended to begin with the Nareit PowerPoint presentation template and build from that. The presentation template is available for download from this site. See tips for Importing Charts in the PowerPoint Style Guide.

Where can I find a headshot a member CEO?

Please contact Nareit Senior Creative Director Wes Kirk at wkirk@nareit.com or 202-739-9421.

My vendor needs a file of our logo. How do I know what to send?

The preferred Nareit logo is marked Primary Use for Horizontal Applications and Primary Use for Vertical Applications. See Logo in the Brand Standards section of this site for more information. 

Is there a Nareit standard for PowerPoint presentations?

Yes. The use of a common, flexible format throughout the company is designed to promote consistency; make it easier to share and update presentations, data and graphics; and ensure that Nareit presentations reinforce the company's visual identity. You can download a template from the PowerPoint section of this site.

What’s the difference between a JPEG and an EPS?

The Nareit logo is supplied in two different formats on the Brand Center: JPEGs and Adobe Illustrator EPSs.

JPEGs are raster files and the Adobe Illustrator EPSs are vector versions of our logo. Raster files create images with small dots (pixels) arranged in rows and columns. Vector files (also know as line art) use mathematical descriptions that determine the position, length and direction in which lines are drawn.

The quality of images in raster files is determined by the total number of pixels (the resolution). This resolution is expressed in terms of “dots per inch” or “dpi.” Images in raster files cannot be scaled to a larger size without loss of quality. The images in vector files can be used at any size with no loss of quality.

Software programs that enable you to create and manipulate raster files are called paint programs (such as Adobe Photoshop or Microsoft Paint). Programs that manipulate vector files are called draw programs (such as Adobe Illustrator or CorelDRAW).

In addition to JPEGs, there are many raster file formats, including GIF, BMP and TIFF. An EPS can be either a raster or a vector image, depending on the software that generated it. The EPS files on the Brand Center (generated by Adobe Illustrator) are vector images

Where can I find approved artwork of the Nareit logo?

Electronic artwork is available in the Logo section of this site.

What if my print vendor can’t match the official Nareit colors?

Like all elements of the Nareit brand, consistent usage of color will make these colors readily recognized as Nareit colors. Please have your printer reference the Color section of this website to find the appropriate color references for your print process. A PANTONE Color Matching System swatch book is a great resource to have on hand when matching colors. These swatch books are available at most art supply stores or directly from Pantone, Inc. Color should be matched as closely as possible.

I'm printing in black and white. Which Nareit logo should I use?

The Logo color versions section will provide you with information for selecting the correct configuration. 

Can I translate the Nareit logo and/or tagline "Real estate working for you" to my local language?

The Nareit logo should never be modified in any way, including translating it into other languages, alphabets, or writing systems. There are circumstances where translating "Real estate working for you" into other languages, alphabets or writing systems may be appropriate for use in headlines or body copy. However, such translations should never replace the Nareit logo.

What is brand architecture?

Brand architecture defines how the different parts of our organization relate to one another and to the entire industry.

Is the Nareit logo required on all communication pieces?

Yes. The Nareit logo is an important part of our visual system and should appear on all external and internal company communication pieces.