Crafting a Presentation: Messaging Outline

Help your audience understand how your company is positioned within the larger real estate industry, REIT community and your sector. This is important, in messaging terms, because it gives your audience permission to believe what you are talking about when presenting your company. 

It is important to contextualize the industry and the sector to help your audiences understand where your company fits into the broader industry. This section is developed to help you specifically craft this message for generalist investors and the public.