REITs = Real estate working for you
As a REIT, the words you use to describe yourself should be distinct and consistent. Your voice should speak directly to your specific audiences while clearly defining what a REIT is, and why and how you do what you do.
When the REIT industry speaks in a unified way, we shape the perception of REITs not only for today, but for our future.
It is important that all stakeholders clearly understand that your company as a REIT embodies real estate working for you.