Our core color palette for Nareit is comprised of three colors: white, black and blue. When used in brand communications, use these core colors:
- For headline typography
- Within core shapes
- As white space (white only)
White plays a dominant role in our palette as a core color. Use it as a background in most layouts, in conjunction with core shapes and photography.
Spot PMS 2728
The secondary palette is comprised of five colors with similar color intensity. These colors are intended to be supporting values that add dimension to backgrounds or accents within subhead copy. Use these colors in addition to the the core palette in layout.
Spot PMS 2905
Spot Cool Gray 7C
Spot Cool Gray 2C
Spot PMS 366
Spot PMS 2086
Secondary colors always appear with the Nareit core brand colors. In most instances, only use one secondary color at a time—per side—on printed communications. Secondary colors may be used as:
- Background color when combined with core shapes
- Color accents for subhead copy
- Color accents within building core shapes
- Distinct data values within charts and diagrams
In addition, secondary colors should be leveraged for data visualization. When used in tables, charts or other types of infographics, secondary colors may appear together to allow data to provide information hierarchy and clarity.