Color

Color palette and specifications

Our core color palette for Nareit is comprised of three colors: white, black and blue. When used in brand communications, use these core colors:

  • For headline typography
  • Within core shapes
  • As white space (white only)

White plays a dominant role in our palette as a core color. Use it as a background in most layouts, in conjunction with core shapes and photography.

White

 

Black

 

Rich Black*

 

Blue

RGB 255/255/255
Hex #FFFFFF
Spot --
CMYK 0/0/0/0

 

RGB 0/0/0
Hex #000000
Spot --
CMYK 0/0/0/100

 

RGB --
Hex --
Spot --
CMYK 93/65/0/0

 

RGB 55/59/255
Hex #373BFF
Spot PMS 2728
CMYK 93/65/0/0

*For use in high coverage areas, print only.

Secondary palette

The secondary palette is comprised of five colors with similar color intensity. These colors are intended to be supporting values that add dimension to backgrounds or accents within subhead copy. Use these colors in addition to the the core palette in layout.

Light Blue

 

Gray

 

Light Gray

 

Green

 

Purple

RGB 132/221/247
Hex #84DDF7
Spot PMS 2905
CMYK 41/0/3/0

 

RGB 172/244/157
Hex #ACF49D
Spot Cool Gray 7C
CMYK 43/35/36/1

 

RGB 215/215/215
Hex #D7D7D7
Spot Cool Gray 2C
CMYK 14/11/11/0

 

RGB 172/244/157
Hex #ACF49D
Spot PMS 366
CMYK 28/0/54/0

 

RGB 181/128/249
Hex #B580F9
Spot PMS 2086
CMYK 44/50/0/0

Note: Always use the custom color specifications seen here to maintain consistency across all channels and media.

Color balance

Secondary colors always appear with the Nareit core brand colors. In most instances, only use one secondary color at a time—per side—on printed communications. Secondary colors may be used as:

  • Background color when combined with core shapes
  • Color accents for subhead copy
  • Color accents within building core shapes
  • Distinct data values within charts and diagrams

In addition, secondary colors should be leveraged for data visualization. When used in tables, charts or other types of infographics, secondary colors may appear together to allow data to provide information hierarchy and clarity.