Combinations

Recommended color combinations

Color series 1

When a secondary color is used as a full-bleed background color, it should be limited to the light blue, green and purple values.

Gray and light gray are values intended for backgrounds of content that are data or infographic related.
 


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Color series 2

Core white is the primary background for all communications. Black, as a background, is reserved mainly for digital purposes or core shapes where the Nareit logo should stand out and be easily identifiable.

When creating a layout with building shapes, only use white as a background color. Building shapes should contain either brand color or photography. Depending on the number of building shapes used within a layout, it is recommended to use only one secondary color per communication.

Black should not be used as a background when designing an urban grid. In most cases, black is used as a header or footer where the logo itself is positioned prominently on the communication.
 


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Color series 3

White, as white space, should be used as a background when accompanied by the core Nareit blue.
 


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